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BizReport : White Papers : Sales & Marketing

Lead Generation for the Complex Sale - Chapter 3

Keeping the pipeline full of qualified leads is vitally important in today's challenging business climate, so important, in fact, that consistent lead generation is often imperative to a company's very survival. Arbitrarily forcing a lead generation program on the sales team without its buy-in is sure to court disaster. The strategic ingredient of the complex sale is teamwork, where sales and marketing work together towards the common goal. 

This free chapter includes:

  • Target your ideal customer profile
  • Clearly articulate your target market
  • Inquiries 
  • Quality over Quantity 
  • The Hot Lead
  • Case study

Without proper planning and direction, lead generation can be unsuccessful. Define your best lead with this free chapter.

Click here to request your free White Paper!




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