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      <title>White Papers</title>
      <link>http://www.bizreport.com/whitepapers/</link>
      <description></description>
      <language>en</language>
      <copyright>Copyright 2009</copyright>
      <lastBuildDate>Wed, 17 Jun 2009 00:00:00 +0100</lastBuildDate>
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      <docs>http://blogs.law.harvard.edu/tech/rss</docs> 

      
      <item>
         <title>Epson Deploys Integrated MarkMonitor Solution for Global Brand Protection</title>
         <description>This case study details the challenges and solutions faced by Epson and how they created a holistic and integrated strategy for global brand protection. Learn how the digital imaging industry giant transformed and consolidated its domain management and online brand protection measures, resulting in more efficient processes and reduced fraud thanks to a global view of critical, relevant online activity.</description>
         <link>http://www.bizreport.com/whitepapers/epson_deploys_integrated_markmonitor_solution.html</link>
         <guid>http://www.bizreport.com/whitepapers/epson_deploys_integrated_markmonitor_solution.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">Sales &amp; Marketing</category>
        
        
          <category domain="http://www.sixapart.com/ns/types#tag">domain management</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Epson Deploys Integrated MarkMonitor Solution for Global Brand Protection</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">MarkMonitor</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">MarkMonitor Complimentary Case Study</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">online brand protection measures</category>
        
         <pubDate>Wed, 17 Jun 2009 00:00:00 +0100</pubDate>
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      <item>
         <title>Go Beyond CRM with Salesforce CRM for Google Apps</title>
         <description><![CDATA[See how Salesforce CRM for Google Apps lets you:<ul><li>Boost productivity for everyone</li><li>Collaborate in real time without file attachments</li><li>Eliminate hardware and software&#8212;all you need is an Internet connection</li></ul>]]></description>
         <link>http://www.bizreport.com/whitepapers/go_beyond_crm_with_salesforce.html</link>
         <guid>http://www.bizreport.com/whitepapers/go_beyond_crm_with_salesforce.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">Sales &amp; Marketing</category>
        
        
          <category domain="http://www.sixapart.com/ns/types#tag">Go Beyond CRM with Salesforce CRM for Google Apps</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Internet connection</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Salesforce.com</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Salesforce.com Complimentary On-Demand Webinar</category>
        
         <pubDate>Wed, 17 Jun 2009 00:00:00 +0100</pubDate>
      </item>
      
      <item>
         <title>Email Archiving Best Practices</title>
         <description><![CDATA[This live webinar will cover best practices for:<ul><li>data retention</li><li>compliance and e-discovery</li><li>email management</li></ul>and how to address email-related problems such as:<ul></li><li>email audit requests</li><li>lawsuits and records requests</li><li>employee turnover</li><li>cutting email costs without cutting service</li></ul>Gain general and specific knowledge on how to optimally leverage your email archiving solution. Register today for this informative live webinar!<br><br>Live Webinar Date: Thursday, July 16, 2009<br>Time: 11am PST / 2pm EST<br>Duration: 60 minutes<br>Audio: dial-back available once you join the conference<br>Requirements for viewing: a "light client" viewer is available at the Web URL, which runs as an applet inside major browsers (Internet Explorer, Firefox) on Windows, MacOS, Linux.<br><br>Speaker: Jenko Hwong, Director Product Management, Mirapoint Software, Inc.<br><br>Bio: Jenko Hwong oversees archiving and security product lines at Mirapoint. His experience spans 17 years in distributed computing, middleware, and enterprise application development in messaging, security, and networking markets. Prior to Mirapoint, Mr. Hwong held product management and technical roles at Cisco Systems and TIBCO, Inc.]]></description>
         <link>http://www.bizreport.com/whitepapers/email_archiving_best_practices.html</link>
         <guid>http://www.bizreport.com/whitepapers/email_archiving_best_practices.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">Internet</category>
        
        
          <category domain="http://www.sixapart.com/ns/types#tag">Cisco Systems</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">compliance</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">data retention</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Director Product Management</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">e-discovery</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Email Archiving Best Practices</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">email management</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Firefox</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Internet Explorer</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Jenko Hwong</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Linux</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">MacOS</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Mirapoint Software</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Mirapoint Software Complimentary Live Webinar</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">product management</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">TIBCO</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Windows</category>
        
         <pubDate>Tue, 16 Jun 2009 00:00:00 +0100</pubDate>
      </item>
      
      <item>
         <title>Conversion Mapping: Building a Call-to-Action Architecture that Speeds Your Sales Pipeline</title>
         <description><![CDATA[The more relevant your calls to action, the better connections you'll make with prospects.   Potential buyers of your services have a broad set of concerns that must be satisfied before they begin the buying process. If you're simply serving up content about features and benefits, you're ignoring their preferences and illustrating to them your lack of insight into their buying process. This white paper outlines a strategy to create a call-to-action architecture that helps you connect with prospects and sets your sales team up for a successful close.   You'll learn how to:<UL><LI>Engage your prospects through a fair exchange of information and capture their permission for future marketing efforts</LI><LI>Anticipate your buyers needs by aligning relevant information with the stages of their buying cycle and satisfying their objections</LI><LI>Create specific conversion points that lead to sales engagement</LI></UL>]]></description>
         <link>http://www.bizreport.com/whitepapers/conversion_mapping_building_a_call-to-action.html</link>
         <guid>http://www.bizreport.com/whitepapers/conversion_mapping_building_a_call-to-action.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">Sales &amp; Marketing</category>
        
        
          <category domain="http://www.sixapart.com/ns/types#tag">Bulldog Solutions</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Bulldog Solutions Complimentary White Paper</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Conversion Mapping: Building a Call-to-Action Architecture that Speeds Your Sales Pipeline</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">marketing efforts</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">sales team</category>
        
         <pubDate>Tue, 16 Jun 2009 00:00:00 +0100</pubDate>
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      <item>
         <title>Understand the Cost of e-Procurement in 3 Easy Steps - TCO Calculator</title>
         <description><![CDATA[With Coupa's Total Cost of Ownership Calculator you can:<ul><li>Understand the cost components associated with an on-premise solution &#8211; license, support, upgrades, servers, implementation, training &#8211; and determine the total cost of ownership over a 5-year period.</li><li> Understand the cost components for on-demand solution &#8211; subscription, training &#8211; and determine the total cost of ownership over a 5-year period.</li><li>Compare total ownership costs for both solution types and estimate your potential cost savings with an on-demand solution.</li></ul>Stop wasting time with complex financial models and apple to orange comparisons. Understand the true total cost of ownership of e-procurement with Coupa's Total Cost of Ownership Calculator.]]></description>
         <link>http://www.bizreport.com/whitepapers/understand_the_cost_of_e-procurement.html</link>
         <guid>http://www.bizreport.com/whitepapers/understand_the_cost_of_e-procurement.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">IT - Software &amp; Development</category>
        
        
          <category domain="http://www.sixapart.com/ns/types#tag">Coupa Software</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Coupa Software Complimentary Total Cost of Ownership Calculator</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Coupa Software Incorporated</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">implementation</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">license</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">on-demand procurement solutions</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">servers</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">support</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">training</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Understand the Cost of e-Procurement in 3 Easy Steps - TCO Calculator</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">upgrades</category>
        
         <pubDate>Mon, 15 Jun 2009 00:00:00 +0100</pubDate>
      </item>
      
      <item>
         <title>A Prescription for e-Prescribing: How to Make It Work for Your Practice</title>
         <description>Electronic prescribing can be a fairly simple project in your practice, but you&apos;ll need to understand how it can fit into your work flow. This article will pro&#173;vide tips to get started and how to integrate e-prescrib&#173;ing into the physician and nurse work day.</description>
         <link>http://www.bizreport.com/whitepapers/a_prescription_for_e-prescribing_how.html</link>
         <guid>http://www.bizreport.com/whitepapers/a_prescription_for_e-prescribing_how.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">Healthcare</category>
        
        
          <category domain="http://www.sixapart.com/ns/types#tag">A Prescription for e-Prescribing: How to Make It Work for Your Practice</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">AdvancedMD Software</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">AdvancedMD Software Complimentary White Paper</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Electronic prescribing</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">EMR implementation</category>
        
         <pubDate>Fri, 12 Jun 2009 00:00:00 +0100</pubDate>
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      <item>
         <title>Online Brand Protection: A Step-by-Step Guide to Creating a Proactive Strategy</title>
         <description>As the Web continues to become a more dynamic and vital part of every corporation, today&apos;s enterprises need to become more proactive at anticipating exploits and abuses that can tarnish their reputation and negatively impact their business operations by consolidating their Internet domain names and putting in place a series of protective measures. This paper shows you the steps you need to take to monitor your total online presence and strategically protect your various corporate brands, trademarks, and domains.</description>
         <link>http://www.bizreport.com/whitepapers/online_brand_protection_a_step-by-step.html</link>
         <guid>http://www.bizreport.com/whitepapers/online_brand_protection_a_step-by-step.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">Sales &amp; Marketing</category>
        
        
          <category domain="http://www.sixapart.com/ns/types#tag">corporate brands</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">domains</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">MarkMonitor</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Online Brand Protection: A Step-by-Step Guide to Creating a Proactive Strategy</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">trademarks</category>
        
         <pubDate>Fri, 12 Jun 2009 00:00:00 +0100</pubDate>
      </item>
      
      <item>
         <title>Advantages of a Web-based Model for Medical Practices</title>
         <description>AdvancedMD allows physician offices to access their management software without the prohibitive costs associated with traditional server-based applications. Overall costs for management, maintenance and hardware requirements&#8212;not to mention all the associated headaches&#8212;are significantly lower with a Web-based solution like AdvancedMD.</description>
         <link>http://www.bizreport.com/whitepapers/advantages_of_a_web-based_model.html</link>
         <guid>http://www.bizreport.com/whitepapers/advantages_of_a_web-based_model.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">Healthcare</category>
        
        
          <category domain="http://www.sixapart.com/ns/types#tag">AdvancedMD</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">AdvancedMD Software</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">AdvancedMD Software Complimentary Comparison Guide</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Advantages of a Web-based Model for Medical Practices</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">management software</category>
        
         <pubDate>Tue, 09 Jun 2009 00:00:00 +0100</pubDate>
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      <item>
         <title>Medical Practice Management-Decrease Costs and Increase Revenue</title>
         <description>Technology has improved medical office claims management, A/R balances, data storage and coding so significantly that doctors are investing in updated computer systems in an effort to stay competitive. Market analysts estimate that the U.S. Healthcare System is so inefficient that 24 cents out of every dollar are wasted on administrative and billing expenses.</description>
         <link>http://www.bizreport.com/whitepapers/medical_practice_management-decrease_costs_and.html</link>
         <guid>http://www.bizreport.com/whitepapers/medical_practice_management-decrease_costs_and.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">Healthcare</category>
        
        
          <category domain="http://www.sixapart.com/ns/types#tag">A/R balances</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">AdvancedMD Software</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">AdvancedMD Software Complimentary White Paper</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">coding</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">data storage</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">medical office claims management</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Medical Practice Management-Decrease Costs and Increase Revenue</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">U.S. Healthcare System</category>
        
         <pubDate>Tue, 09 Jun 2009 00:00:00 +0100</pubDate>
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      <item>
         <title>Best Practices of the Best-Run Sales Organizations</title>
         <description>Maintaining a robust customer database in a CRM tool not only provides your sellers and sales managers with actionable intelligence but it can provide significant value to your company.</description>
         <link>http://www.bizreport.com/whitepapers/best_practices_of_the_best-run.html</link>
         <guid>http://www.bizreport.com/whitepapers/best_practices_of_the_best-run.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">Sales &amp; Marketing</category>
        
        
          <category domain="http://www.sixapart.com/ns/types#tag">Best Practices of the Best-Run Sales Organizations</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">CRM tool</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">sales strategy</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">SAP</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">SAP Complimentary Guide</category>
        
         <pubDate>Mon, 08 Jun 2009 00:00:00 +0100</pubDate>
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      <item>
         <title>Managing Cash Flow in Times of Crisis</title>
         <description><![CDATA[Get answers to these key questions: <ul>How can I protect the health of my commercial cash flows?<br><br>How can I gain better visibility into sources and uses of cash?<br><br>And how can I increase control over my global cash balances?</ul>]]></description>
         <link>http://www.bizreport.com/whitepapers/managing_cash_flow_in_times.html</link>
         <guid>http://www.bizreport.com/whitepapers/managing_cash_flow_in_times.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">Finance</category>
        
        
          <category domain="http://www.sixapart.com/ns/types#tag">commercial cash flow</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">liquidity</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Managing Cash Flow in Times of Crisis</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">SAP</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">SAP Complimentary White Paper</category>
        
         <pubDate>Mon, 08 Jun 2009 00:00:00 +0100</pubDate>
      </item>
      
      <item>
         <title>Managing IT in a Downturn: Beyond Cost Cutting</title>
         <description>Rather than implement across-the-board cuts, managers should take a more integrated view of how IT is used throughout the business. Targeted IT investments can make operations more efficient and increase revenues, delivering returns larger than simple cost-cutting measures typically do.</description>
         <link>http://www.bizreport.com/whitepapers/managing_it_in_a_downturn.html</link>
         <guid>http://www.bizreport.com/whitepapers/managing_it_in_a_downturn.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">Information Technology</category>
        
        
          <category domain="http://www.sixapart.com/ns/types#tag">IT budgets cost-cutting measures</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">IT investments</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Managing IT in a Downturn: Beyond Cost Cutting</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">SAP</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">SAP Complimentary White Paper</category>
        
         <pubDate>Mon, 08 Jun 2009 00:00:00 +0100</pubDate>
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      <item>
         <title>Protecting and Nurturing Your Brand</title>
         <description><![CDATA[Get answers to these questions: <ul>How can your company ensure delivery on its brand promises to customers? <br /><br />How can you meet sustainability concerns and protect brand value? <br /><br />And how can you develop the type of workforce associated with a world-class brand?</ul>]]></description>
         <link>http://www.bizreport.com/whitepapers/protecting_and_nurturing_your_brand.html</link>
         <guid>http://www.bizreport.com/whitepapers/protecting_and_nurturing_your_brand.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">Sales &amp; Marketing</category>
        
        
          <category domain="http://www.sixapart.com/ns/types#tag">difficult economic times</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Protecting and Nurturing Your Brand</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">SAP</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">SAP Complimentary White Paper</category>
        
         <pubDate>Mon, 08 Jun 2009 00:00:00 +0100</pubDate>
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      <item>
         <title>Reaping the Benefits of Next Generation Dashboards</title>
         <description>Traditional BI solutions face many obstacles and limitations.  However, the need for timely and succinct business intelligence (BI) continues to grow.   As a result, BI has continued to evolve - creating a next generation of BI.</description>
         <link>http://www.bizreport.com/whitepapers/reaping_the_benefits_of_next.html</link>
         <guid>http://www.bizreport.com/whitepapers/reaping_the_benefits_of_next.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">Information Technology</category>
        
        
          <category domain="http://www.sixapart.com/ns/types#tag">BI solutions</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">business intelligence (BI)</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">flexible business intelligence solutions</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Reaping the Benefits of Next Generation Dashboards</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">SAP</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">SAP Complimentary White Paper</category>
        
         <pubDate>Mon, 08 Jun 2009 00:00:00 +0100</pubDate>
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      <item>
         <title>Reducing Costs with Efficient Operations: A Fast Track to More Working Capital</title>
         <description>By using efficient, automated processes, you can reduce waste, unnecessary overtime, and other cost factors. Integrated business software systems put this efficiency overhaul within reach, quickly, and affordably.</description>
         <link>http://www.bizreport.com/whitepapers/reducing_costs_with_efficient_operations.html</link>
         <guid>http://www.bizreport.com/whitepapers/reducing_costs_with_efficient_operations.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">Finance</category>
        
        
          <category domain="http://www.sixapart.com/ns/types#tag">automated processes</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">improve operational efficiency</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Integrated business software systems</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">reduce waste</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">Reducing Costs with Efficient Operations: A Fast Track to More Working Capital</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">SAP</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">SAP Complimentary White Paper</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">unnecessary overtime</category>
        
         <pubDate>Mon, 08 Jun 2009 00:00:00 +0100</pubDate>
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