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How to Master the Art of LinkedIn InMail Prospecting

Inmail is one of the most valuable prospecting tools Linkedin has to offer. Traditionally, getting on someone’s radar meant physically putting yourself in front of them or leveraging a third-party introduction. Inmail enables sales reps to side-step asking for a connections’ contact information (or updated contact information) and directly reach out to them through their LinkedIn inbox.

But with great power comes great responsibility. We’ve outlined a few of these best practices to protect yourself from chasing off potential prospects.

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