RSS feed Get our RSS feed

News by Topic

BizReport : White Papers : Sales & Marketing

How to Map Content to Buyer Personas

A popular (and incredibly effective) trend in marketing and sales recently is to map content to buyer personas. This 5-part ebook will teach you a simple way to create content that directly targets individual buyers, enabling your sales and marketing teams to engage buyers more effectively.

Learn how to:

  • Figure out your audience
  • Build out your personas
  • Do a content audit
  • Create core and persona-specific content
  • Track content effectiveness


Click here to request your free White Paper!




Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.