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How to Identify the Influencers You Need to Engage

Reach the most influential voices in your “tribe” with this simple three-step approach. The game of PR has changed. Now you need a lot more insight to launch a successful public relations campaign.

  • Understand your community and narrow it down to a tribe
  • Identify the top five to ten influencers in that tribe
  • Engage with that community based on their real wants and needs

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