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BizReport : White Papers : Sales & Marketing

How to Create a Customer-Focus Mindset and Drive Business Growth

It is well known that acquiring new customers costs more than retaining current ones. Eighty-eight percent of all CEOs picked "getting closer to the customer" as the most important dimension to realizing their strategy in the next five years. Learn how to drive business success through customer-focused strategies. This guide will explain:

  • Benchmarking your customer focus on activities within your organization that drive customer satisfaction and retention
  • Rewiring for a customer focus mindset into the psyche and actions of an organization from the top down
  • Aligning and engaging around a customer-focused vision
  • Creating an empowered workforce of employees who are committed to the customer and believe in the company

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