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BizReport : White Papers : Sales & Marketing

How To Choose An Email Marketing Vendor

Learn what questions to ask and discover what's at stake when you select an opt-in email marketing firm to maximize your campaigns. "How To Choose An Email Marketing Vendor" looks at everything from ISPs to the expertise you'll need. Key topics include:

  • Black lists
  • Can Spam Act
  • Message header structure
  • Message design and image/text ratios
  • Deliverability audits
  • Tracking technology and data segmentation

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