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How Millennial Shoppers Make Purchase Decisions Today

Millennials have become the most in-demand consumer group among online retailers. Experts estimate they already spend over $1 trillion annually. Savvy eCommerce executives are studying Millennials to understand how to better speak to (and sell to) this growing and highly influential audience. This article discusses:

  1. Actionable tips for improving relationships with Millennial customers
  2. Mistakes many companies make when speaking to Millennials
  3. Factors that make Millennials loyal to certain brands
You will learn how to successfully win over Millennial customers and build strong relationships with them to help your business grow.

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