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BizReport : White Papers : Retail

How Gemline Improved Delivering Product Content to Market

By implementing Salsify’s Product Content Management Platform, Gemline was able to reduce costs and realize greater value across all of their sales channels. Learn more about why Gemline’s CIO Frank Wiggins selected the cloud-based solution to manage his team’s complex product content needs, including:

  • Reliable technology. With combined PIM, DAM, and syndication capabilities, the Gemline team was able to store and retrieve its product data in a fast, effective way across multiple stakeholders with user permissioning down to the field level.
  • Third-party integration. Gemline’s ERP was integrated directly with Salsify and the company also has dedicated product syndication feeds to several third-party channels including its distributors without cumbersome implementations.
  • Improved efficiency. The Gemline marketing team can update and optimize its merchandising and product promotions without submitting IT requests for product information or website changes.

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