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BizReport : White Papers : Sales & Marketing

High Performance ABM: The Definitive Guide to Account-Based Marketing

Derived through proprietary primary research, this report is focused on helping marketers around the world plan and deploy the highest performing ABM programs available. To help marketers better understand the case for and best practice in account based marketing. To be armed with the knowledge to buck the trend of failure and tip the odds that they too will develop a high performance-ABM program.

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