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BizReport : White Papers : Sales & Marketing

Google Website Optimizer Essential Training - Free Video Training Tutorials

Conversion optimization, or landing page testing, is the process of experimenting with content and design alternatives, displaying them to visitors, and comparing the results, with the goal of improving site performance in regard to marketing, sales, or other conversion metrics. The tutorial covers theory and best practices, as well as a real-world implementation of A/B and multivariate testing. Practical techniques for identifying areas for improvement, estimating sample size, choosing an experiment type, designing, launching, and validating an experiment, and analyzing Website Optimizer reports are included. Topics include:

  • Learning the conversion lifecycle
  • Testing as a culture
  • Sequential (and its flaws)
  • Finding a losing page
  • Defining basic report elements
  • Why do we integrate with Google Analytics?
Along with the free video training tutorials you will also receive monthly offers, tips, and insider information you won't hear elsewhere—including special discounts extended to newsletter subscribers.

After taking advantage of the free video training, you can access all of Lynda.com's video tutorials by becoming a member of the Online Training Library®. Membership plans start at $25 per month, and require no long-term commitment.

Click here to request your free White Paper!

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