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Customer relationship management (CRM) is now a core element of enterprise competitive strategy. Organizations of all types are striving to improve their customer experience. Decisions about new spending on CRM must take into account significant changes in the vendor landscape. In 2007, important considerations driving customer-facing process improvement include:
- Getting more value out of CRM technology
- Coping with the rise of Social Computing
- Meeting increased demand for end user mobility
- Making greater use of business process management-centric solutions
- Resolving customer data management challenges
- Adapting to global standards and service-oriented architecture (SOA)
- Reports show personalization impacts brand advertising
- Why brands should mine holiday data for new year performance
- Study: Mobiles don't want to be interrupted
- Olfactory device for mobile phones not to be sniffed at
- Report reveals impact of slow load times on brand perception
- Print catalogs continue to drive sales in Australia
- Study: Shoppers more focused on the end-game
- Adchemy release pulls keywords from branded content
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