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BizReport : White Papers : Sales & Marketing

Flip My Funnel - Guide To B2B Account Based Marketing

One of the most pivotal changes of our time has been the transition away from a traditional, lead based sales and marketing funnel, where leads come in the top and follow a linear path from awareness to purchase. This traditional approach bears one primary goal in mind: to capture as many leads as possible at the top of the funnel and drop them into the sea of marketing and sales communications.

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