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BizReport : White Papers : Sales & Marketing

Email Personalization Guide: The What, Why, and How of Demographic Segmentation

Marketers know personalization is critical to achieving long-term engagement and increasing conversions, yet many struggle to implement it. This guide provides step-by-step strategies to use demographic data to personalize email content. In addition, these strategies are illustrated through detailed creative examples for the retail, financial services, and travel & hospitality industries.

Download the guide to learn about:

  • Targeting customers using demographic segmentation
  • Real-world demographic data and sample personalization scenarios from companies in the retail, hospitality, and financial services industries
  • Success story of a leading candy retailer that implemented customer segmentation based on demographic data

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