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BizReport : White Papers : Sales & Marketing

Effective CRM solutions for SMBs

An effective CRM solution for small to medium sized business involves many challenges. The important findings of this paper include:

  • Improving business efficiencies and driving increased revenues should be the primary selection criteria followed by high user adoption rates.
  • Users should consider cloud implementations for lower overall costs and reduced impact on IT organizations.
  • An integrated suite of applications can improve the customer experience by getting departments to collaborate seamlessly.
  • How easily a business user can make changes to the CRM system without the need for programming skills is another important consideration.
  • Implementations should be completed in days.

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