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BizReport : White Papers : Sales & Marketing

Displaying your Physical Products and Delivering a Compelling Customer Trade Show Experience

Recent days have demonstrated a set of common trends across a wide variety of industries, including a shift toward fewer big industry shows to compensate—with more events overall, an increased number of products to demonstrate, smaller footprints at shows, and increased shipping and drayage costs. Simply put, today's trade shows present the perfect storm of problems for marketers: how to show more products at more events, with less space and fewer dollars? Read this white paper to learn how marketers can solve this dilemma.

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