Developing and Strengthening Profitable Customer Relationships with Microsoft Dynamics® CRM

The business landscape is evolving; the traditional way people work together-in the office or in the field-looks very different today than it did just a couple of years ago. We examine what businesses need from a customer relationship management (CRM) system, discuss the defining CRM components, and describe how you can attain reliable user adoption in your organization. Discover how the tight integration with Microsoft Office can help you pull information from Microsoft Dynamics® CRM into applications like Microsoft Office Excel and Microsoft Office Word for easy reporting options. We explain how Microsoft Dynamics® CRM version 3.0 delivers:

• A native Microsoft Office Outlook interface that integrates Microsoft Dynamics® CRM into a familiar and productive work environment.
• Powerful workflow and integrated reporting capabilities that can help you drive business processes and results.
• A Microsoft Web services architecture that offers rapid customization, integration, and flexibility.
• Increased business awareness, improved management insight, and real-time access on any mobile device.

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