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BizReport : White Papers : Sales & Marketing

Developing an Account-Based Marketing Program, 2nd Edition

Our workbook can guide how you develop a comprehensive ABM program with these elements:

  • Clearly defined goals
  • A communication strategy between sales and marketing
  • A content marketing plan
  • A sophisticated marketing technology stack
  • Using lead sources to distribute content to personas within named accounts
  • Easy access to ABM prospect and program data

Get your own Account Based Marketing Workbook!

Click here to request your free White Paper!




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