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BizReport : White Papers : Sales & Marketing

Determining the Best Keyword Strategies for Your SEO and SEM Campaigns

Keyword rankings in the major Search Engines have long been the desire of Website owners and online marketers. Keywords used in Search Engines have evolved proportionally with the World Wide Web. They are not just single word phrases anymore. They are not static short lists of target phrases. Instead, they are growing and live lists full of robust combinations of core keywords plus many qualifiers.

Keywords have become a moving target because of changes in search patterns and the Search Engines. Advancements in Search Engine technology and the Engines' algorithms are also changing the state of keywords and keyword usage. This white paper will provide the knowledge necessary to determine what keywords to use for SEO and SEM.

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