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BizReport : White Papers : Sales & Marketing

Demystifying Personalization

Many approach personalization with a flawed segmentation framework, aspiring to creating a “segment of one”.

Imagine you are offering ice cream to a stadium of fans. In the flawed “segment of one” model you’d have to create a customized flavor of ice cream for each person. Yikes!

True 1-to-1 personalization is something different, and it is achievable. Get your copy of the Demystifying Personalization to find out more.

Click here to request your free White Paper!




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