Demand Planning: Optimizing Operations Across the Supply Chain

Demand planning hasn't gotten the attention that Enterprise Resource Planning systems (ERP) or Customer Relationship Management (CRM) have received in recent years. But that's not to say it isn't a sore spot for many in the manufacturing and distribution communities. "When I speak in front of industry groups and ask how many people are happy with their sales forecasts, I don't see any hands at all," says John Pavain, President of Norwalk, Connecticut—based MaxQ Technology, a developer of demand management systems and a Microsoft® partner. "Demand planning is an area that most companies need help in."

Demand planning software packages can help manufacturers to:

• Establish baseline sales forecasts, incorporating multiple inputs
• Perform sophisticated analysis that improves their use of human and capital resources
• Optimize pricing capabilities
• Better understand their markets and customers

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