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BizReport : White Papers : Sales & Marketing

Definitive Guide to Customer Identity Management

Success on today's web is based on building a vibrant audience of engaged customers—and understanding who they are and what they want. And not just a name or an email address, but the characteristics that make them individuals—age, gender, geography, interests, beliefs, values, friends. Long coveted by marketers, these key demographic and psychographic traits have always been difficult to obtain, and more so to put into action. Customer Identity Management, however, makes it all possible with solutions that enable marketers to acquire new customers, gain deep insight into what they need and want, and ultimately, drive deeper and more rewarding relationships.

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