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BizReport : White Papers : Sales & Marketing

Define What's Valued Online: Understanding How BtoB Buyers Source, Value and Share Content Online

Highlights include:

  • What are common mistakes of BtoB content?
  • What type of content resonates with decision makers?
  • How much of a factor is online content in the overall decision-making process?
  • Am I targeting my content correctly? Or blindly?

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