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BizReport : White Papers : Sales & Marketing
Data-Driven Content Marketing: An Introduction
Your content marketing is responsible for building awareness and generating trust while it finds new prospects for your company. Learn how to drive efficiency into your content marketing efforts by letting big-data answer four critical questions:
- What should you write about?
- Who are the influencers you should target and partner with?
- Where should you distribute and promote your material?
- How effective is your overall program at generating attention and reactions?
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