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BizReport : White Papers : Sales & Marketing
Customer Service and Support - Customers Versus Companies
In this first installment of a three-part series on customer service in the technology industry, we draw on three comprehensive Accenture surveys to explore the extent of the customer service challenge facing high-tech providers by illustrating the disparity between the views of customers and the perspectives of business executives. The results should be eye-opening for any executive concerned with growing a high-tech business.
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