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Customer Analytics: Making Big Data Work for the Marketer

Marketers that successfully bring together customer data captured through offline (in-store) and digital (e.g. web and social media) channels excel in optimizing marketing campaign results. This report introduces insights-driven marketers and illustrates the activities and technology enablers that they use to establish and nurture a data-driven marketing infrastructure.

Report Highlights:

  • 70% of marketers are using seven channels to target customers in cross-channel campaigns.
  • Successful cross-channel marketers integrate digital and offline data across multiple systems.
  • Marketers that segment the customer base enjoy 6 times great NPS than those that don't.

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