BizReport

RSS feed Get our RSS feed

News by Topic




BizReport : White Papers : Sales & Marketing

Cross-Channel Marketing Report 2014 - An Excerpt

The third annual Cross-Channel Marketing Report, carried out in association with Oracle Marketing Cloud, explores how companies are orchestrating their marketing activities across a range of channels. The research is based on a survey of nearly 1,000 digital marketers and ecommerce professionals, carried out in April and May 2014.

What you'll learn

  • Find out how well organizations are set up for effective cross-channel marketing and how customer-centric they are.
  • Benchmark your cross-channel capabilities against those of your peers and discover if you're well equipped to deliver effectively orchestrated cross-channel marketing activities.
  • Understand how organizations can enable effective orchestration of cross-channel marketing activities and what the most common barriers are.
  • Find out where most time is spent on a typical digital marketing campaign and which channels are most time-consuming.
  • Benchmark your mobile marketing activities against those of your peers.

Click here to request your free White Paper!

Publisher:


http://www.bizreport.com/whitepapers/cross-channel_marketing_report_2014.html

 

 

Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.