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BizReport : White Papers : Retail

Cracking the Consumer Code: Product Content Drives Conversion

Across all demographics, product content is the number one reason consumers click “Buy”. Brands and retailers must focus their efforts on creating a superior mobile experience across all devices, and deliver content that accurately represents the product that they will receive. If you provide that superior content, and a competitive price, you have the opportunity to both close the sale and also build long-term consumer loyalty.

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