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BizReport : White Papers : Sales & Marketing

Conversion Mapping: Building a Call-to-Action Architecture that Speeds Your Sales Pipeline

The more relevant your calls to action, the better connections you'll make with prospects. Potential buyers of your services have a broad set of concerns that must be satisfied before they begin the buying process. If you're simply serving up content about features and benefits, you're ignoring their preferences and illustrating to them your lack of insight into their buying process. This white paper outlines a strategy to create a call-to-action architecture that helps you connect with prospects and sets your sales team up for a successful close. You'll learn how to:

  • Engage your prospects through a fair exchange of information and capture their permission for future marketing efforts
  • Anticipate your buyers' needs by aligning relevant information with the stages of their buying cycle and satisfying their objections
  • Create specific conversion points that lead to sales engagement

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