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BizReport : White Papers : Sales & Marketing

Content Over Commerce: A Strategy to Increase Email Newsletter Revenue +126%

It had become clear that digital publishers were frustrated with running endless irrelevant commerce promotions to their audiences and struggled to find methods of monetization outside the mainstream affiliate networks and paywalls demanding money from their readers; RevResponse sought to prove whether sponsored content could outperform commerce in both earnings and engagement.

This case study highlights a common misconception among digital publishers today and unveils the power of content. "It's no surprise that highly relevant targeted content could outperform commerce among audience standards; it's the ROI that makes this strategy a game changer for publishers," stated David Fortino, VP Audience Development, NetLine Corporation.

Learn how online tech publisher MakeUseOf diversified their monetization strategy with RevResponse to accelerate their monthly earnings with fewer promotions and deliver a more native experience for subscribers.


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