BizReport

RSS feed Get our RSS feed

News by Topic




BizReport : White Papers : Sales & Marketing

Content Marketing and the Road to Revenue: Answering the Questions

This report provides a framework for developing a content marketing strategy that aligns to key stages of the buyer's journey. It's the content marketing companion to Aberdeen's April 2014 Roadmap to Revenue report.

Report Highlights:

  • The Road to Revenue is Paved with Buyers' Critical Questions
  • The tollgate framework provides a starting point for content planning
  • Your content must provide the answers to your buyers' “critical questions” at each tollgate
  • The Content Marketing Guide on the Roadmap to Revenue

Click here to request your free White Paper!

Publisher:


http://www.bizreport.com/whitepapers/content_marketing_and_the_road.html

 

 

Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.