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Confessions of an Analytical Mind: Data-Driven Decisions for Content Strategy

Stacey Swart is a Content Management Administrator and Strategist at a multinational information technology company and has been with the company for over twenty years. The content she works with includes customer and service content, such as user and installation guides. This content is delivered across all types of platforms and can be pulled up on any device. Swart must work with data to ensure content development meets standards that ensure a consistent customer experience regardless of author.

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