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BizReport : White Papers : Sales & Marketing
Common Short Codes: The Time Is Now for Mobile Marketing
In the recently released IDC White Paper sponsored by NeuStar, “Common Short Codes: The Time Is Now For Mobile Marketing & Outreach,” IDC highlights how brands can reach practically every mobile consumer in the U.S. – right now by adding a mobile address – a Common Short Code – to their marketing mix. For any brand or enterprise this translates into “one common short code, one call to action” to reach over 270M mobile customers.
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