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BizReport : White Papers : Sales & Marketing

CMOs: Turn Social Media into a Revenue Driver

This executive summary describes how today's CMO can turn social media into a driver of business growth, and drive:

  • Customer acquisition
  • Customer retention
  • Revenue contribution
Use the Socialbakers framework described in the whitepaper to achieve all of this at visible ROI.

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http://www.bizreport.com/whitepapers/cmos_turn_social_media_into.html

 

 

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