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BizReport : White Papers : Sales & Marketing

CMO Perspectives on Email Deliverability

Email continues to be the communication tool that is critical to building stronger relationships with existing and prospective customers. But the effort exerted to build integrated customer databases, segment profiles based on behavior and preferences, and craft relevant content is all for not, if your email does not reach the intended inbox. Learn more about the deliverability challenges facing 240 marketers and the tactics they use to overcome them by downloading the special report “CMO Perspectives on Email Deliverability”. Leverage this in-depth analysis, valuable benchmark data and exclusive CMO insights to fine-tune an email deliverability strategy that's right for your organization.

Highlights:

  • Nearly 1 in 4 opt-in emails don't get delivered to the inbox.
  • “While many CMOs report measurable progress, nearly as many are experiencing worsening conditions.”

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Publisher:


http://www.bizreport.com/whitepapers/cmo_perspectives_on_email_deliverability.html

 

 

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