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BizReport : White Papers : Sales & Marketing

CMO & CIO Alignment: Marketing Technology Integration Report (398 Page Bundle)

This executive report comes from an influential network of nearly 10,000 chief marketers across 110 countries controlling some $450 billion in marketing spend.

CMO & CIO Alignment: Marketing Technology Integration Report Includes:

  • Big Data’s Biggest Role: Aligning the CMO & CIO
  • The CMO-CIO Alignment Imperative: Driving Revenue Through Customer Relevance
  • Quantify How Well You Unify: Exploring the Business Impact of Marketing Technology Integration
  • Integrate to Accelerate: Driving Digital Marketing Performance with the Right Platforms, People and Processes

This Chief Marketing Officer (CMO) Council thought leadership is brought to you courtesy of NetLine.

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