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BizReport : White Papers : Sales & Marketing
Click to Chat: Best Practices to Drive More Sales and Better Customer Service with Proactive Chat
Interactive help technologies, including click to chat and click to call, have quickly proven their business value. A recent report by Internet Retailer points out that 10% to 15% of e-commerce browsers will buy if they engage in online chat versus 2% who do not use chat and proactive chat has been proven to increase conversion rates by as much as 20% versus purely reactive sales interactions. This best practices guide examines requirements for success and looks at how a major financial services company uses eStara Click to Chat to simultaneously drive higher revenue and reduce service costs.
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