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Chance Favors the Prepared Mind: Understanding the Science of Sales Intelligence

Contemporary sales practitioners have a "good news, bad news" dilemma. There is plenty of available information at their fingertips about their customers, prospects, and target markets, but the flood of data has created a potential "TMI" situation, in which the endless stream of content threatens to drown out the best sales opportunities within a steadily rising tide of unfiltered intelligence overload.

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