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BizReport : White Papers : Executive & Management

Challenges in Managing the Customer Lifecycle

As customer habits change, companies must provide customer service through more channels, while ensuring consistency of information at every touch point. This is made even more complex as a growing number of companies introduce subscription based services. Download this Ventana Research white paper to learn more about managing the customer lifecycle - and maximizing long-term revenue - for subscription based businesses.

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http://www.bizreport.com/whitepapers/challenges_in_managing_the_customer.html

 

 

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