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BizReport : White Papers : Sales & Marketing

Capturing Untapped Revenue

Online CEM solutions, such as Tealeaf, afford unprecedented visibility into your customers' online behavior. Unlike web analytics and specific remarketing tools, which can only tell you when customers abandon your site, CEM solutions tell you exactly why they abandon. And, knowing why is the key--the actionable data required to fully re-engage lost customers. This white paper will describe the two main techniques companies utilize to incorporate customer recovery into their overall Customer Experience Management strategy--namely, Immediate Issue Resolution & Follow-up and Real-time Customer.

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