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Call Tracking: Measuring Campaign Effectiveness the Old Fashioned Way

Marketers, publishers and agencies are rediscovering a tool for generating leads and proving ROI to their clients...the telephone. New technology has made call tracking affordable and scalable to the needs of both national and local advertisers.

See how call tracking and monitoring technology is being used to generate qualified leads and measure campaign effectiveness across any online or offline medium, including print, Web, television and radio campaigns.

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