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BizReport : White Papers : Retail

Boosting Omni-Channel Offerings with Payments

Successful customer journeys often combine physical and online shopping channels that rely heavily on the retailer's ability to provide a personalized shopping experience to each customer in the brick-and-mortar store. In practice, this means leveraging in-depth customer-related data in order to enrich shopping experiences for each buyer by engaging him or her interactively.

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