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BizReport : White Papers : Sales & Marketing

B2B Sales & Marketing Collaboration Study

It’s common sense that organizations that rally together around shared goals will drive more efficiency than those where different functions are at odds with each other. Yet, most sales and marketing teams struggle with achieving this ideal. That’s almost terrifying given we know fully integrated companies are more profitable, drive faster growth and make happier customers.

What are we doing wrong? And what are those who have reached the ideal doing differently then most? That’s exactly what we set out to find out in the 2016 B2B Sales & Marketing Collaboration Study where 123 survey respondents gave us a glimpse into their work experiences.

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