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BizReport : White Papers : Sales & Marketing

Anonymous Users Are People, Too

Have you heard of the 80/20 rule?

Applied to sales, it stipulates that 80% of your revenue comes from 20% of your customers. The reality is even more extreme: in all likelihood, just 5% of your customers really drive your bottom line. So how do you create more of those power users?

A few things you'll learn from this eBook:

  • How to identify and track anonymous users
  • How to personalize at every stage of the user journey
  • How to use behavioral data to inform your content strategy

Click here to request your free White Paper!




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