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BizReport : White Papers : Sales & Marketing

Adwords Cost Per Acquisition - Smart Ways To Reduce It

The cost for some keywords can be extremely high and it will keep going higher and higher, because that's the nature of paid advertising. If we take this into account, you want to start as early as possible and make it profitable, so your account has both historical data and a healthy track record. This guide includes tips to reduce Adwords' cost per acquisition in the Adwords level (not landing page optimization etc). 

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