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BizReport : White Papers : Sales & Marketing

A Practical Guide to Measuring Event Success

Events make up ~20% of a B2B Marketer's budget; however 59% of marketers struggle to track the ROI of their events. Download this comprehensive guide and interactive workbook to assess your events' performance.

This guide will help you:

  1. Measure results that are hard to measure
  2. Compare performance from event to event
  3. Demonstrate events are a worthwhile investment
  4. ....and more!

Click here to request your free White Paper!

Publisher:

http://www.bizreport.com/whitepapers/a_practical_guide_to_measuring.html

 

 

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