BizReport

RSS feed Get our RSS feed

News by Topic




BizReport : White Papers : Sales & Marketing

A Content Strategy for Marketing Automation-Driven Demand Generation

Marketing automation delivers great promise for BtoB marketing, but it also carries a significant burden: The requirement for a deep well of content to drive the targeted communications critical to lead nurturing and engagement.

This white paper defines best practices for a content strategy that ensures organizations can leverage the full power of their marketing automation platform to attract, engage and convert more prospects to closed deals.

Click here to request your free White Paper!

Publisher:


http://www.bizreport.com/whitepapers/a_content_strategy_for_marketing.html

 

 

Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.