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BizReport : White Papers : Sales & Marketing

6 Ways to Increase Marketing Content Utilization

Content marketing costs soared to $118 billion in 2013, yet 58% of pipeline still ends in “no decision”. Why? Sales organizations aren't delivering the right content to prove value and advance deals through the sales cycle. In this eBook, you'll learn techniques that effective marketers leverage to deliver content that advances deals toward successful closings. Benefits include:

  • Boost sales productivity up to 20%
  • Dramatically improve content ROI
  • Strengthen message and brand consistency
Put these strategies to work now and see an immediate improvement in your marketing content ROI. Download this eBook now!

Click here to request your free White Paper!

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