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BizReport : White Papers : Sales & Marketing

6 Steps to Power Advocates to Create Authentic Brand Content

Advocate content typically receives 10X more engagement than brand content and 7X more engagement than content they share. That's why Fortune 500 brands are powering employees and brand ambassadors to create brand content, increasing brand awareness and ROI.

But how are they motivating advocates to create content? What kind of content do advocates create and how can brands leverage this content for their marketing campaigns?

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