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BizReport : White Papers : Sales & Marketing

6 Quick Steps to Improve Conversion Rates

To optimize a website, the following 6 steps are necessary. The only precondition is that key conversion rates must be measured before the optimization process so that the impact of the optimization can be assessed.

  1. Set up VoC surveys on the live website in order to identify conversion killers
  2. Conduct task-based user studies in order to isolate problems and obtain direct user feedback
  3. Based on the obtained insights, develop new solutions in the form of prototypes
  4. Test these prototypes by asking users to perform a key task on the mock-ups
  5. Develop and release tested solutions
  6. Measure conversion rates, in order to gauge the ROI of your UX Research Investment
Download this free white paper from UserZoom for more detail on these 6 steps.

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